Brighten your smile with a botanical boost from golden yellow Turmeric, known for generations for cleansing and wellness. Also enjoy a kiss of soothing Coconut Oil and mint-fresh flavor for pure brushing enjoyment. A clean, fluoride-free toothpaste with no unwanted extras, yet it still tastes and foams wonderfully. Free from SLS, fluoride, carrageenan, triclosan and parabens, with no artificial colors or flavors. We care about our furry friends. That’s why we never test our toothpaste on animals.